Monday, October 6, 2008

Moli

Rock 'n' Roll Salvation

By Wendy Case/MOLI

Immortalizing California's legendary Bomp! label and rag

I knew I'd get a kick out of AMMO press's new tome, Bomp! Saving the World One Record at a Time. But the truth is, I haven't been able to put it down since the UPS guy had me sign for it.

A scrapbook on the evolution of the oldest continuously operating indie label in the United States and the rock magazine that preceded it, Bomp! gives me the same thrill I used to get pouring over my sixth grade yearbook back in the '70s. But instead of pining for Jonathan Mansberger from fourth period study hall, I gush hopelessly over Joey Ramone, Debbie Harry, Iggy Pop, Sky Saxon and the myriad punk, rock, pop, and new wave bands that changed my life forever.

Bomp! founder Greg Shaw was an anomaly when he founded his first magazine, Mojo Navigator, in '60s San Francisco. Instead of casting out the early heroes of rock (Little Richard, Chuck Berry, Gene Vincent, Elvis), he began construction on a traceable road map — visual, aural, and intellectual — that connected them, and us, to the future. With the help of wife and Bomp! co-founder Suzy Shaw (who co-authored this book with rock journalist/former Deviants frontman Mick Farren), Greg revolutionized rock journalism and initiated the format that everyone recognizes today as "indie rock."

Suzy still runs the label (which relocated to Burbank in the '70s), along with partner Patrick Boissel. And though Greg succumbed to kidney failure in 2004, his legacy — which includes everyone from the Germs and the Romantics to the Brian Jonestown Massacre and the Black Keys — is a legacy of love. The man loved rock 'n' roll. The book, basically a compendium of clippings from Mojo Navigator and its successor Who Put The Bomp, along with pictures and artifacts from Bomp! Records and its many subsidiary labels, is a fitting tribute to his passion and enthusiasm. In its pages you'll find early writings by fellow rock devotees Lester Bangs and Greil Marcus, the first-ever fanzine interview with the Doors, the original advertisement for Runaways auditions (hosted by Bomp! and Kim Fowley), and heaps of other fun stuff.

You can order a copy for yourself (along with an unrivaled catalog of music both old and new) from Bomp!'s online store. Also be sure to drop into the label's brand new MOLI profile and say "Hi" to Patrick and Suzy. They're awesome. - Wendy Case / Moli

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